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Philosophy

It’s no secret that successful companies have been embracing improv techniques and applying them directly to their businesses for years.

But why is improvisation a useful tool, how does it work, and what can it do for you and your team?

Here is an ongoing collection of videos and articles that we find fascinating, and that take a stab at answering those questions.

TEDxVictoria – Dave Morris: The Way of Improvisation

Improviser and storyteller Dave Morris teaches you 7 steps to improvising and how they apply to life in “The Way of Improvisation.”

Filmed at TEDxVictoria on November 19 2011

Charles Limb: Your brain on improv

Musician and researcher Charles Limb wondered how the brain works during musical improvisation — so he put jazz musicians and rappers in an fMRI to find out. What he and his team found has deep implications for our understanding of creativity of all kinds.

External Articles

Here’s a list of interesting articles, videos, and white papers to share with your team:

Tips for Creative Success from Pixar Studios (Presentation Zen)

WET Design and the Improv Approach to Listening (NY Times)

Why using improvisation to teach business skills is no joke (CNN)

25 Improv Tricks That Will Make You A Better Business Person (BSchool.com)

Better Business Through Improv (BrandAutopsy.com)

Confused? Intrigued? Ready to experience improv for yourself? Contact us.

Corporate FAQ

Q: How do I get the ball rolling? A: Send us an email and let us know what you're looking for ...email us Q: What does it cost? A: We offer a variety of options to fit your needs and budget ...more details Q: Who have you worked with? A: Whole Foods, GSD&M, Dell, McCombs School of Business and many more ...get details Q: What's the gist of your training? A: It's based in the principles of improvisation that we've been practicing since 1999 ...more info